4 core differences between productised services and traditional services
Productised agencies are hot right now and I'll show you why
Igor Krasnik
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Jan 16, 2024
104 views
What is a productised agency?
Productised agency is an agency that sells their services packed as products.
Productised offers are outcome-based and strictly defined. e.g. "Design UI/UX prototype in 3 days", "Publish 2 articles / week for $999", "MVP in 3 weeks".
Additionally productised agencies offer and target subscription tier where you can subscribe to the ongoing services via async tasks. e.g.. "Subscribe to UI/UX design for $2,999/month, task turnaround 48 hours".
Here are why this model becomes more popular.
1. Less friction
Productised services are fast and low-touch. The process and outcomes is well-documented and do not require calls.
Traditional services are time-consuming and high-touch. The process require multiple calls and proposals.
2. Faster delivery
Productised services are high-throughput: projects depend on templates and automated products. Better templates drive better results.
Traditional services are low-throughput as they depend on people, their workload and hiring.
3. Less customization
Productised offers are opinionated and well-defined. Offer is limited by scope, specific details and timeline. You rarely get access to the team, the process is mostly async.
Traditional services are flexible, requirements and scope do change often. You have the direct access to the team to sync.
4. More affordable
Productised services are affordable and predictable: the price and outcomes are known upfront, defined by the offer.
Traditional services are expensive and usually billed by the hour. The price varies greatly.
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