Your startup is a media company
Imagine you see another phone entering the market. The slogan says: "we invented a breakthrough camera with 100x zoom!"
Imagine the same phone again, but instead the slogan says:
"You don’t need binoculars for birdwatching anymore. Finally, your phone is enough 📸"
Same camera. Very different perceptions.
The way you present your product, and what people know about it, completely changes how they perceive it.
Different perceptions can rather grow or destroy your company.
I’ll tell you how to create the perception that you want with media.
Imagine the same phone again, but instead the slogan says:
"You don’t need binoculars for birdwatching anymore. Finally, your phone is enough 📸"
Same camera. Very different perceptions.
The way you present your product, and what people know about it, completely changes how they perceive it.
Different perceptions can rather grow or destroy your company.
I’ll tell you how to create the perception that you want with media.
Igor Krasnik
/
Dec 01, 2023
156 views
What is media?
Media is a tool to produce knowledge and share it with the world.
It’s the magic box where you put your ideas and perception and it get straight to people’s minds.
The goal of any media is to engage the audience and grow it. It’s simply easier to promote products or agenda to your trusting fans.
And it makes you strong.
A single complete clone of your product with better reach can destroy you.
Become a crushing media-powered startup today.
It's 2023. You're no longer a CEO.Your are the Chief Executive Producer.
Your are the Chief Executive Producer.
Your clients are you stars. Your team are your partners.
Promote your stars and partners genuinely, put your heart in it and you’ll activate network effects.
Hire authentic creative people, outliers who grab people attention and tell awesome stories.
People love to follow struggles. Turn your startup planning into public challenges.
It takes the long time to build an audience.
You can’t become the best friend with a stranger after chatting with them for a few seconds once.
You need to develop this relationship over time.
Your goal to turn your audience into your crowd, genuinely interested to support you and follow your journey.
It takes your energy so find people who vibe with you.
Other than that there’s no secrets or hacks to growth. You just work hard to understand your clients better and better. You experiment to find the optimal growth channel.
And it takes a long time.
You already produce content daily.
Your every document, call, demo, customer support chat or investor interview is the source of knowledge that you’ll likely want to share with more people.
Stand out from the crowd. Don’t be boring.
Be visionary, contrarian, relatable, helpful or simply fun and entertaining.
Good content tells the story about some change.
Always care about your ideal customer. You create for them. Proudly exclude those who don’t fit.
Distribute your message hard.
It’s difficult to make your message reach your people in the noise of other companies. Thus be creative and aggressive.
Try different channels: social media, newsletter, podcasts, blogs, community networking, SM ads, influencer sponsorships.
Double down on channels that work. Post in social media often so people have no doubt you still exist today.
Repurpose and repost the same content over and over again. It’s better to repeat the same idea 10 times rather than say 10 different ideas.
Share on a regular schedule. Make your content the habit for your readers and yourself.
Your startup is a media company
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