If you want to learn marketing, here's your todo list
I'm a developer who turned CTO and now CMO of a startup studio. I've built few startups personally for our clients during 10+ years and now I'm building own startup. I started exploring marketing ~3 years ago to learn the science firsthand.
Here's the few important practical steps that you need to go through to market and sell your products.
Igor Krasnik
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Nov 28, 2023
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Your marketing todo list
☑️ Launch a landing page. Don't overcomplicate it, use no-code builders. Launch a super simple 1-screen page from the templates today. Seriously, make the first step, it won't be perfect — that's the key for marketing
☑️ Learn copywriting. For starters, just take 5 of your favourite websites and write their copy by hand. It will help you discover useful patterns for your copy and you'll remember it better with handwriting. Copywriting is fundamental and you will write a lot
☑️ Don't use ChatGPT for your copy. Understand the writing basics first yourself, so you can tune GPT to produce less generic copy. If your copy is garbage people won't trust you and won't buy from you. So better write 3 words full of meaning rather that 100 words with none
☑️ Collect user emails. There are few reasons: join waitlist, sign up to newsletter or log into your product. You will also likely want to collect user's name for communication, but don't go over it — keep the forms super simple, it's important for conversions
☑️ Connect web analytics from the day 1. Measure conversion to signups and clicks. Conversion = percentage of users who performed specific action. Connect PostHog, it's the best tool today
☑️ Launch a blog. Write weekly articles, organise posts into categories (see ghost, beehiiv, substack)
☑️ Learn about SEO: keywords, backlinks and domain reputation (use Ahrefs/Semrush/KeywordsEverywhere). Include the keywords in your articles. That helps people discover your website via Google. Never turn your copy into meaningless list of keywords, people won't appreciate it, as well as the google engine
☑️ Send updates to the maillist. Send weekly emails to your subscribers based on your articles and progress; optimise for open rate and click rate (see mailerlite, convertkit, mailchimp)
☑️ Collect your researches into databases (airtable, google sheets) or files (notion, google docs, miro), record a video (loom). Publish your researches as an info-product with it's own landing page. You can collect emails to access them ("gated" content)
☑️ Monetise. Turn your best-performing content into paid products. Create stripe payment link, show the content only after user completed purchase
🎉 Done! You used your knowledge to create the free useful content and build reputation, so now users trust you enough to buy from you!
It won't work without distributing your content daily
• Share your page daily in the internet: twitter, reddit, facebook groups, slack communities; send personalised cold emails; reach out to your friends and network; do whatever it takes to win the first fans
• Aim to get the user views daily and increase it over time. If there's no views and real feedback from your audience you most likely end up with the bad content and wasted effort
• There's no hacks, the growth takes time and those who are persistent over time win. Plan long-term game: first checkpoint 3+ months, but understand that it will take years
• Set measurable KPIs and track growth weekly (eg. number of users, conversion rate, revenue)
What should you market?
You probably confused how to create and monetise products and it's totally fine! You're not alone here
It takes time to figure out your "special knowledge" aka unique selling proposition. The only way to learn it is by doing. And there's no shortcuts!
Expose yourself to the public and start publishing your "content". Content is the product of your work
Once you see that your content resonates and it's valuable to someone — that's when you refine your value proposition and monetise your knowledge
So go, launch today!
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If you want to learn marketing, here's your todo list
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